Keep it Cleaner and Upwell Health Collective’s relationship began in 2018 when they joined forces to host a charity event, raising money for The Butterfly Foundation. Since then KIC & Upwell have gone from strength to strength with Upwell supporting the development of Keep it Cleaner’s KICBUMP & KIC RUN programs, among others.
Keep it Cleaner (KIC) is a health and wellness app & community co-founded by Laura Henshaw and Steph Claire Smith. We’re here to make movement, mindfulness and meals feel good, for you. Every journey is different, so we’re here to help you find a wellness routine that fits with your lifestyle, not the other way around.
We are challenging the ‘all or nothing’ approach and want to help our community find a wellness routine that feels good for them and fits into their own lifestyle.
We say screw diet culture, the scales, and unrealistic expectations that completely consume our lives, and instead say ‘yes’ to feeling good, setting small goals like 5 to 10 minutes of daily movement and cooking delicious, nourishing meals that actually taste good, like creamy mac and cheese and one pot lasagne.
At the minute, we’re loving…
KIC is for anyone who wants to feel good and take on a holistic approach to health and wellness.
Expect a variety of workout masterclasses ranging from 5 to 30 minutes (BUMP-friendly included), over 700 delicious recipes perfect for breakfast, lunch, dinner, desserts and snacks, as well as expert-guided meditation.